DREAMS DO COME TRUE

                                       

                                     # fill up the dome

Social media is one the easiest to promote or advertise a brand or campaign because everybody is always at their phones and that’s where public relations professionals need to be. This is what happened with the history making #fill up the dome campaign,cassper nyovest with 87.1 thousand twitter follower social media became a very simple tool used to disseminate information.

                                                                                                                                                  

Benefits of the hash tag fill up the dome

One of the important things that made hash tag fill up the down popular is cassper nyovest’s  talent and twitter battles with rapper Aka such stunts creates popularity and attracts social media followers. People on social media like myself tend to follow drama and drama makes people popular. 

• On social media like twitter cassper has 87.1 thousand followers so the  announcement of fill up dome hashtag was simple and easily disseminated for it to trend. cassper nyovest  through social media can prompt conversations could engage in two way communication with fans.

• the hashtag fill up the dome provided support among local artist, miniters and motivated the up coming artist in south Africa to dream beyond limitations.the dome acts as push to those  wanting or willing to attempt new things. there were many Tweets that showed love and support to fill up the dome campaign.

                                                                           

•  One of the benefits of using social media is that information is disseminated to thousands or even millions within minute, President Jacob  Zuma of south Africa even applauded cassper for wanting and creating history.The support for the hashtag was massive. 

 Strategic use of social media 

• On 28 of October fill up the dome was announced that it was officially sold out. the dome was sold out,. The dome sold out with the help of social media and as well as the use of traditional media. It is also advised that public relations practitioner not only rely on social media only but use social media as part of a larger communication strategy . The hash tag fill up the dome appeared everywhere SABC, radio and even newspapers this goes to show how powerful social media is eNca news.

The disadvantage of hashtag fill up the dome

• It doesn't mean when you advertise or promote the hash tag fill up the dome via social media you'll save money. Cassper Nyovest during the dome lost a lot of money organizing and preparing the dome for 20 000 people . Casper lost millions in order to make the dome a success Even though the hashtag fill up the dome trended massive advertising of t-shirt ,television needed to be made in order target user of different medium .this.means additional costs.                                  

fill up the dome t-shirts

• One of the negative issue associated with the hashtag fill up the dome is that a lot of people thought cassper could fill up the dome on social media, including aka world that resulted in a lot of arrogance from cassper side.

• 

advertised fill up the dome mini buses

                                                           Recommendation of  Using social media

• I would recommend that Public Relations Practitioners be transparent on social media but not share everything give people or the public something to imagine about you. Over sharing of information will outshine the most important information you would want noticed by people

• I also recommend staying away from social media battles a professional person never is associated with negativity. I feel as if though these ways in which cassper nyovest could have avoided social media battles with other celebrities like  Aka. www.enca.com/.../aka-and-cassper.  

•  People tend to follow drama and drama makes people popular than they really are. The more you as public relations professional get the people talking the more people will follow your every move on social media. Although warned this is dangerous because public relations professional don’t only represent themselves but their clients it is with caution that you spark popularity but in a positive way. Example of negative popularity is dust to dust by cassper nyovest and aka composure.             

WHEN I'M BLACK I'M STILL KILLED.

                               
                                          
                                        #say no to xenophobia

  Organizations that use social media know that it is one of the most cost effective way to keep consumers and potential consumers updated. Organizations that use social media are innovative and are adapting to the changing environment. Organizations that do not adapt to the environment do not survive.

Social media is one of the most powerful communication tools used to disseminate all sort of information, from breaking news to feature news. Social media is popular for disseminating all sorts news. This is evident in the 2015 hashtag say no to xenophobia. The first xenophobic attack in South Africa occurred in 2008 , seven years later another mass killing xenophobic attack occurred. The difference between the two is social media. Those against xenophobia finally stood up and used social media and you know what it worked because we still talking about.

.BENEFITS OF Hashtag say no to xenophobia

•  Public relations professional benefit from using social media because we are exposed to different opinions that people have. The hashtag say no to xenophobia allowed ordinary South Africans to stand up and express their true feeling about the mass killings of foreigners. The hashtag say no to xenophobia demonstrated the spirit of Ubuntu. 

• south Africans could no longer be silent people became apart of the  SA Roll back xenophobia campaign  which was developed as anti xenophobia protest campaign to prevent the killing of innocent people. this was unheard of and it is  safe to say we were inspired.

• The trending hashtag say no to xenophobia proved that not all South Africans are racist without social media south Africans would have been generalized. I as a public relations practitioner believe that if it wasn’t social media things would have ended differently. That’s the power of social media. the campaign became so popular that it appeared in News24 and Citizen newspaper . hashtag say no xenophobia became so powerful that even artist from Africa joined and created a song to support and fight xenophobia.

     

• People died in different ways some were beaten till death some were burnt to death. the power of social media saved many from such.

                                                                           

The disadvantage of hash tag say no to xenophobia

• The disadvantage of social media is people are free they hide through technology resulting in a lot of negativity from everywhere, any one can say anything at any time.During the trending hashtag some people were mocking the whole situation,not all people took the mass killing of people in social media serious people think social media is not an effective tool.

• Not everyone that uses social media trusts it.Many people still didn't find it useful to be  apart of  the hashtag say no to xenophobia because they don't understand the type of impact social media has in saving foreigners.

            

•  I believe that xenophobia is such an extreme topic and serious issue and peoples lives depend on it, for  some people on social media they turn it into a joke.social media has the power to also ridicule serious issues and that decreases the level  importance of the hashtag say no to xenophobia.

foreigners killed

when xenophobia occurred for the second time it was based on King Goodwill Zwelithini speech saying that foreigners must go back home.Political leaders or individuals with status have the power to spark reactions of the people they lead.  this resulted in the 2015 xenophobic removal of foreigners.

Recommendations for using social media

• I would  recommend that with such powerful hashtag like # say no to xenophobia an organization should associate with. As a brand being associated with powerful hashtags like this can build brand loyalty and support and plus it’s a way of showing support to foreigners. 
•  i would advise public relations practitioners to use social media in a positive and supportive way not to mock or joke around people's lives to uphold a decent reputation.