WHEN I'M BLACK I'M STILL KILLED.

                               
                                          
                                        #say no to xenophobia

  Organizations that use social media know that it is one of the most cost effective way to keep consumers and potential consumers updated. Organizations that use social media are innovative and are adapting to the changing environment. Organizations that do not adapt to the environment do not survive.

Social media is one of the most powerful communication tools used to disseminate all sort of information, from breaking news to feature news. Social media is popular for disseminating all sorts news. This is evident in the 2015 hashtag say no to xenophobia. The first xenophobic attack in South Africa occurred in 2008 , seven years later another mass killing xenophobic attack occurred. The difference between the two is social media. Those against xenophobia finally stood up and used social media and you know what it worked because we still talking about.

.BENEFITS OF Hashtag say no to xenophobia

•  Public relations professional benefit from using social media because we are exposed to different opinions that people have. The hashtag say no to xenophobia allowed ordinary South Africans to stand up and express their true feeling about the mass killings of foreigners. The hashtag say no to xenophobia demonstrated the spirit of Ubuntu. 

• south Africans could no longer be silent people became apart of the  SA Roll back xenophobia campaign  which was developed as anti xenophobia protest campaign to prevent the killing of innocent people. this was unheard of and it is  safe to say we were inspired.

• The trending hashtag say no to xenophobia proved that not all South Africans are racist without social media south Africans would have been generalized. I as a public relations practitioner believe that if it wasn’t social media things would have ended differently. That’s the power of social media. the campaign became so popular that it appeared in News24 and Citizen newspaper . hashtag say no xenophobia became so powerful that even artist from Africa joined and created a song to support and fight xenophobia.

     

• People died in different ways some were beaten till death some were burnt to death. the power of social media saved many from such.

                                                                           

The disadvantage of hash tag say no to xenophobia

• The disadvantage of social media is people are free they hide through technology resulting in a lot of negativity from everywhere, any one can say anything at any time.During the trending hashtag some people were mocking the whole situation,not all people took the mass killing of people in social media serious people think social media is not an effective tool.

• Not everyone that uses social media trusts it.Many people still didn't find it useful to be  apart of  the hashtag say no to xenophobia because they don't understand the type of impact social media has in saving foreigners.

            

•  I believe that xenophobia is such an extreme topic and serious issue and peoples lives depend on it, for  some people on social media they turn it into a joke.social media has the power to also ridicule serious issues and that decreases the level  importance of the hashtag say no to xenophobia.

foreigners killed

when xenophobia occurred for the second time it was based on King Goodwill Zwelithini speech saying that foreigners must go back home.Political leaders or individuals with status have the power to spark reactions of the people they lead.  this resulted in the 2015 xenophobic removal of foreigners.

Recommendations for using social media

• I would  recommend that with such powerful hashtag like # say no to xenophobia an organization should associate with. As a brand being associated with powerful hashtags like this can build brand loyalty and support and plus it’s a way of showing support to foreigners. 
•  i would advise public relations practitioners to use social media in a positive and supportive way not to mock or joke around people's lives to uphold a decent reputation.